At D&S Harley-Davidson® we’re not just proud Harley-Davidson® dealers, we’re also riders. So we know the freedom and adventure you’ll find with the right motorcycle. We serve the Medford, Oregon area, offering the best in new and pre-owned bikes. Our friendly and knowledgeable sales, financing, service and parts departments are prepared to make sure your experience is outstanding, from assisting while you’re making your choice to ongoing maintenance and customization. At D&S Harley-Davidson®, we value the opportunity to create a long-term relationship with our customers, and we do that by making sure to exceed your expectations.

D&S Harley-Davidson® back then

Our Story.

Everyone who has stopped by the shop knows that the “D” in D&S must stand for Dick Martin, the owner. But his wife, and co-owner, is Marie. And he has three daughters and no sons.

So, who’s the “S”?

The story begins in the late 1960s, when Dick rode his 1959 FL up from San Jose to visit a friend in Talent, Oregon. He fell in love with the Rogue Valley and ended up buying a house. Then he and Marie worked two jobs, trying to save up enough money to make the move. They actually saved enough to move and not work for a year so Dick could decide what to do. While he watched the job market, he hung out most days at the local Harley® shop.

It was located in a small, cinder-block building in Central Point, and it was owned by Dan Earhart, a big guy who never let his wheelchair get between him and wrenching on a panhead. Dick spent most of his days elbow-deep in grease as well, so after one year, when Dan decided to retire, he decided that Dick should rightfully inherit the business. Dick said he couldn’t afford to buy the shop, but Dan said that was okay, he’d make him a deal, as long as he never changed the name.

So, it remains D&S, for Dan & Son.

Dick moved the store to Phoenix, a mile from home, in 1974, then to a new desiger store in 2000, just up the road.  Dick and Marie’s three daughters grew up polishing chrome, had their own careers, and returned to the family business so Mom and Dad could retire and spend their time riding, now on a New Tri-Glide. As a truly family owned and opererated business, it’s not unusal to see two, three or four generations at the dealership on any day.

D&S Harley-Davidson has a designer showroom,  a territory that ranges 150 miles in any direction and customers who keep in touch with us from all over the country. We consider every rider a part of our D&S Harley-Davidson family and we love to keep in touch. So send us your pictures, stop in to say hi and sign up for our newsletter to keep up to date on all the happenings at the dealership.